Click Away 2020

Photoshop is such a robust program with so many options that it's hard to know where to begin! In this class Mickie will show you how to get the most out of Photoshop by first teaching a basic workflow, and then demonstrating numerous tips and tricks to speed up your workflow, and gain greater control over editing. You  will be sent some of Mickie’s images prior to class so that you can work alongside Mickie during class, if you so choose. You should have some knowledge of how layers and masking work in Photoshop to get the most out of this class, and bring a laptop to edit alongside Mickie. 

Participants should have some knowledge of how layers and masking work in Photoshop to get the most out of this class and bring a laptop to edit alongside Mickie.

Learning Objectives:

- Learn how to utilize curves in multiple ways to control exposure, contrast, and correct skin tones
- Learn how to use layer masks with other tools in Photoshop to gain better control over their adjustments in a quicker fashion
- Learn to use Blend if sliders and how they can limit effects to the highlights or shadows
- Learn how to access Adobe Camera Raw as a filter in Photoshop so that they can access those tools found in ACR and Lightroom and use a mask to limit their effect

Too many photographers rely on simple social media like Instagram without building a truly sustainable marketing strategy. Marketing ninja, D'Arcy Benincosa, is a business strategist who teaches marketing to creatives. She's here to help you revolutionize your marketing game by bringing it into the 21st Century. Through her in-depth look at the most important ten tips, your marketing strategies are laid out for you step-by-step to help you truly increase your business in 2020.

Learning Objectives:

- Learn How to set up recurring marketing for long term success
- Feel confident in crafting a marketing plan that goes beyond a simple Instagram post
- Learn how to master your marketing plan by creating material people want to see and then learning how to actually get eyes on your website
- Learn the one mistake you're making with your website and how to fix it immediately
- Understand the power of getting your images seen on more than just Instagram

Add a side hustle to your photography business and put that dusty archive of images to work for you. Professional product, food and stock photographer Suzanne Clements will give you the inside scoop on what it takes to build a portfolio that sells, as well as solid advice and tips about breaking into and building your stock photography business with purpose and passion.

Learning Objectives:

- Learn about agencies, how the market works, and what you need to be mindful of when submitting your work
- Learn the key concepts behind developing a successful portfolio
- Learn the legal bits and pieces every photographer should know before licensing their work
- Learn tips to monetize your personal style and passion without losing your soul

The saying “social media is rented land” is becoming increasingly popular. This phrase is centred around the question, “if Instagram or Facebook disappeared tomorrow, how would you contact your potential clients?” Creating and growing your email list is the singular best way to remain in contact with your clients; current, past or potential. Email marketing is an effective way to sell your services, build up brand trust and be the first person a potential thinks of when they are looking for a photographer. Setting up an effective email marketing strategy is the first thing Noella sets up with every photographer she works with and the benefits have been too great to count. Join her in this class where she will teach you how to own the inbox.

Learning Objectives: 

- Learn exactly what email marketing is and how it can benefit you
- Learn how to build your email list with basic strategy including where to put opt-in’s and how to use freebies and lead magnets
- Learn how to create a freebie and lead magnets that potential clients actually want and come prepared to brainstorm different ideas for your freebie
- Learn how to nurture your email list by setting up an automations and funnels that sells your services
- Learn what kinds of content to send out to your list from specials, openings in your schedule, blog posts, slide shows and more

Birth photography is becoming one of the fastest growing genres in photography. Preserving the ability to be welcomed in the birth space has never been more crucial. However, if birth photographers do not know how to handle themselves professionally in a medical setting, as well as on social media, their ability to tell these stories as authentically as they are right now could be compromised. In this class, Neely will teach you how to build relationships not only with your clients, but with the hospital staff as well, from the nurses, to the doctors and midwives. You will also learn how to overcome harsh light, and utilize flash effectively and professionally. Given the intimate nature of birth photography, understanding your client's level of comfort is crucial when composing and curating what images are shared publicly. The class will cover what to and not to shoot, what to do in emergencies, and where to stand in the OR. The course will also cover how to find your voice as a birth photographer.

Learning Objectives:

- Learn how to dig deep into relationship building
- Learn how to make a name for yourself and gain the trust of medical professionals in the birth community
- Learn about consent in depth from the client, to the staff (what the shoot, when to shoot, and what to share)
- Learn the specifics of where to stand, how to handle oneself in the birthing room
- Learn how to utilize flash, as well as, ideal settings to overcome harsh light and low light, often with quick movements

Learn how to tackle Fresh 48 newborn sessions from all different angles. This course will cover everything from scheduling and marketing Fresh 48 sessions, to using limited hospital lighting and posing parents hours after their child’s birth. Lindsey Martin will dissect how she makes hospital lighting work for her when she’s capturing tiny details and raw emotions of those fleeting first two days. As a bonus, learn how shooting video with your DSLR can help you capture and market Fresh 48 sessions while providing an invaluable gift for clients. You will receive the Fresh 48 prep packet Lindsey sends all clients, as well as a link to a video of her quick and easy editing process for Fresh 48.

Learning Objectives:

- Learn how to use limited hospital lighting to capture timeless newborn images
- Learn how to prep, schedule and market Fresh 48 sessions
- Learn how place and pose parents and siblings
- Learn how to use a DSLR to capture short Fresh 48 videos
- Learn how simple post-processing can enhance Fresh 48 images

Are you familiar with the basics of video editing and want to dig deeper into more creative edits? In this course, Catherine will show you, piece by piece, how she edits her videos in Final Cut Pro X. Not only will she break down the edit of her videos, she will explain why she chooses to edit it the way that she does. It isn't just important to learn how to add a cool effect, but to have reason, and justify the edit in order to be a better storyteller. Catherine will go over opening sequences that have visual impact, transitions, audio and sound effects to enhance your film, and touch on color grading as well. Catherine will take you through one of her previously completed films and dissect it so that you can see exactly how she edited it, as well as edit a 1 minute film from start to finish (Catherine will have clips filmed prior to class). You will not only walk away with a better understanding of how to cut together a creative video edit, but how to use those creative edits to become better storytellers within your own films.

Learning Objectives:

- Learn how to edit a film from start to finish in Final Cut Pro X
- Learn how, when and *why* to use advanced transitions between clips
- Learn the basics of color grading films
- Learn how to match audio with your clips, and how to add sound effects to enhance your storytelling