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Weddings [clear filter]
Friday, March 6
 

2:30pm EST

Book Your Dream Brand
Limited Capacity full

Turn your dreams into reality and book the brand clients you have been following for years! Join Sarah Kay Love as she shares her insight on the "how to" guide for booking and working with brand clients. Learn how the workflow and process differ from traditional independent clients, and how to tell the brand story. From how to concept and produce a shoot, to how to understand and perfect a shot list for a client, you will learn why each of these steps are important, and how the process correlates to the final outcome. Sarah will also talk about the post-shoot actions necessary to properly market the content on all social and digital platforms, along with content strategy and how to execute properly. Lastly, learn how to take this experience to book your next big brand clients.

Learning Objectives:

- Understanding and concepting the ultimate shotlist
- Learn how to create a design deck
- Learn how to use images for your branding and marketing materials after the project is complete

Instructors

Friday March 6, 2020 2:30pm - 4:00pm EST
BOARDROOM

2:30pm EST

Capturing Their Wedding Day As if it Were Your Own
Limited Capacity seats available

Each wedding is a unique statement of a couple’s love and commitment. A wedding photographer is tasked with photographing this most amazing moment in their lives. Join Ben Hartley as he shows you how he photographs every wedding as if it were his own. This includes how to approach photographing a wedding, how to prepare the couple beforehand, and how to manage expectations. He will cover different lighting scenarios that allow him to create breathtaking images. Additionally, Ben will cover his best business wedding practices, workflow, and how to avoid wedding day disasters.  

Learning Objectives:

- Receive the exact scripts Ben uses to prepare the couple beforehand for amazing photography
- Learn how to photograph the authentic moments without being in the way
- Learn how to pose and direct clients so you always know what to do
- Learn to deal with difficult lighting scenarios (that are constantly changing!)
- Learn how to create award-winning, fine art couples portraits


Instructors
avatar for Ben Hartley

Ben Hartley

Sponsored by Millers Professional Imaging
Sponsored by Millers Professional ImagingBen Hartley will help you get out of your own way and design the life you want to live. (without wasting years of your life trying) Ben is the founder of Style & Story based in Columbus, OH and named one of the top 10 wedding photographers in the Country in 2017. Ben is the host of... Read More →


Friday March 6, 2020 2:30pm - 4:00pm EST
ELLINGTON SALON E

2:30pm EST

Light, Movement, and Emotion: That Something Extra
Limited Capacity filling up

Are you at the point in your journey where you’re ready to take things up a notch? Have you ever felt that while your images are technically solid, something is just MISSING? Do you scroll through Instagram and see images that stop you in your tracks and hope that others will do the same when they view yours?  In this class, Bre will teach you how you can use light, movement, and emotion to elevate your work and stand out in the crowd.
Bre will discuss how you will walk away from every shoot with an entire gallery full of interest. You will learn how to use backlight, rim light, directional light, and direct light to create a mood. You will also learn how movement feels comfortable and natural to the viewer and how even the smallest of movements will add visual interest. Finally, and most importantly, you will learn why emotion and connection is what creates a timeless, powerful image. As the photographer, you have the ability to craft, create, and draw out emotion in your subjects. You should be ready and willing to look at your work with a new set of eyes and move past playing it safe.

Learning Objectives:

- Learn different natural-light techniques and the mood that each will create
- Get comfortable posing and directing while infusing movement
- Learn to draw out and encourage connection in your posing
- Learn to anticipate and capture candid, emotional moments
- Learn to create a brand and a voice that consistently demonstrates your knowledge in all three of these elements

Instructors

Friday March 6, 2020 2:30pm - 4:00pm EST
ELLINGTON SALON A/B
 
Saturday, March 7
 

10:30am EST

Artistic Soul: Creating and Executing Art-Driven Portraits
Limited Capacity filling up

Join Kelsey as she demonstrates her systematic approach of how to plan and execute styled, art-driven portraits. Kelsey will share her strategy from the inspiration and brainstorming stages, through the planning process which includes sourcing models, location and wardrobe. You will then have the opportunity to shoot alongside Kelsey as she shares the process of how to pull every detail together and bring creative visions to life. She will show you her techniques for shooting and posing in this class with 3 models (one real couple and one female model). You will gain a greater understanding of how to utilize light, angles and camera settings. She will also discuss everything from posing to post-processing (workflow, editing).

For this class you should bring your camera and up to two portrait lenses.

Learning Objectives:

- Learn how to concept and organize styled shoots, no matter the scale
- Learn to build a vision based on things from everyday life
- Learn how to reach out to other creatives to collaborate and execute shoots
- Learn how to think more creatively "on your toes" when posing and shooting
- Learn how to create your own content and build your own portfolio for social media and website marketing through organizing these types of shoots
- Learn how to respectfully interact with models one-on-one
- Learn how to use your environment and natural light to set the tone and mood of the portraits

Instructors
avatar for Kelsey Butcher

Kelsey Butcher

Kelsey Butcher Photo, LLC
Atlanta native planting roots all over the worldWife and mama saved by graceLight chaserFueled by music and good booksNoodle and soup enthusiastPerpetually dreaming of Autumn and the Scottish Highlands.


Saturday March 7, 2020 10:30am - 12:00pm EST
MEET ON THE LOEWS TERRACE -- High Museum

10:30am EST

Beyond Styling: Learning to Craft Images that Go Viral
Limited Capacity seats available

Come behind the scenes of a luxurious and lavish photoshoot and create flawless, viral images. D'Arcy Benincosa will teach you her step by step superpower method for crafting breathtaking viral images for Instagram, Pinterest, and Publication. D'Arcy has taught hundreds of photographers across the globe how to tap into their deep creativity and innovation to craft something so far beyond your average "styled shoot". She'll teach you how to take your compositions from mediocre to magnificent. With over 14 years of teaching experience, D'Arcy knows how important it is for you to build your portfolio and improve your craft; this hand on shooting class will do just that. This styled shoot includes luxe dresses and florals with a focus on fashion and portraiture.

D'Arcy uses a 50mm lens for most of her portrait work, but any portrait lens works for this class.

Learning Objectives:

- Learn how to use your Artistic Voices to take their portfolios to the next level
- Learn how to shoot for Pinterest engagement to get images to go viral
- Learn to see a masterful concept come to life
- Get an in depth look at the way D'Arcy poses her subjects for compelling portraits

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
CHASTAIN & TERRACE

10:30am EST

Couples Posing Made Fun and Easy
Limited Capacity full

If you’ve ever struggled with posing couples, this is the class for you. During this session you will shoot alongside Bre as you photograph a real couple, in an outdoor setting, working through the flow of a real engagement session. The methods learned in this shoot along can be applied to any couple whether during a wedding, at an engagement shoot, or during a family session. Adults can be especially challenging to photograph because they easily put up barriers, have self confidence issues, or feel awkward in front of the camera. It doesn’t have to be that way! Our goal is for every couple to leave the session feeling like they had a great time. How do we do this? Bre will show you how she connects with her clients through conversation, sets expectations, directs the posing, keeps things flowing, and creates an enjoyable experience for the couple.

Bre will direct the couple and then attendees will be able to try their hand at shooting each pose. Attendees should bring one wide lens and one long lens.

Learning Objectives:

- Learn a realistic flow to a couples shoot
- Learn how to transition between poses
- Learn how to direct vs pose
- Learn how to get several shots/variety from one pose
- Learn how to keep the mood light and fun when shooting adults

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
MEET ON THE LOEWS TERRACE -- High Museum

10:30am EST

Pinning For Business: Making Pinterest Work For You
Limited Capacity filling up

Are you ready to use Pinterest to attract the RIGHT people, drive traffic to your site and convert those visitors into paying customers? Do you want to drive sales for YOUR business, all while automating the process?

In this course Jana Williams will teach you how to explode your Pinterest growth with keywords and optimize your Pinterest profile and boards for success. She will help you learn how to quickly increase your followers so that you can build a passionate following on Pinterest. During this class you will discover exactly what to pin to sell more products and services online and how to create stunning visual content that sells. If that wasn't enough, Jana will teach you how to master Pinterest ads, understand how many pins you should pin per day/week/month, how to leverage the Pinterest audience and do it all in less time than you are probably spending on social media already!

Learning Objectives:

- Learn how to use Pinterest to market your business
- Learn marketing strategies on Pinterest/ Content Calendar
- Learn how to spend less than ONE hour a week on our strategy

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
1075 BOARDROOM

10:30am EST

The Perfect Pitch: The Importance of Publication + Guide to Getting Published
Limited Capacity seats available

Join Sarah Kay Love as she dives into why publishing your work on different media platforms and social media outlets can help grow your business, establish your brand and attract your ideal client! Learn how getting published can heighten exposure, increase credibility and promote SEO. Sarah will give you the tools needed to create a unique editorial on your own. She will discuss what makes a real wedding “publication-worthy” by covering how to properly curate and cull a cohesive story-line, the necessity of a step-by-step guide to creating the ultimate shot list, detail elements, and graphic design features editors are looking for when accepting submissions. This advice will help industry leaders prepare and capture images for submissions and stand out among competition. You will leave with actionable tools to curate your social media feed to attract editor's attention and get published too!

Learning Objectives: 

- Learn what specific publications are seeking and how to attract an editor
- Find out how to curate your work for publications and how to find what publication is best for your work
- Understanding your brand and matching it to the same brand as a publication
- Learn why couples and wedding industry professionals want to see your work published and how this can help your brand and your business

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
CANDLER

2:30pm EST

Beyond Styling: Learning to Craft Images that Go Viral
Limited Capacity filling up

Come behind the scenes of a luxurious and lavish photoshoot and create flawless, viral images. D'Arcy Benincosa will teach you her step by step superpower method for crafting breathtaking viral images for Instagram, Pinterest, and Publication. D'Arcy has taught hundreds of photographers across the globe how to tap into their deep creativity and innovation to craft something so far beyond your average "styled shoot". She'll teach you how to take your compositions from mediocre to magnificent. With over 14 years of teaching experience, D'Arcy knows how important it is for you to build your portfolio and improve your craft; this hand on shooting class will do just that. This styled shoot includes luxe dresses and florals with a focus on fashion and portraiture.

D'Arcy uses a 50mm lens for most of her portrait work, but any portrait lens works for this class.

Learning Objectives:

- Learn how to use your Artistic Voices to take their portfolios to the next level
- Learn how to shoot for Pinterest engagement to get images to go viral
- Learn to see a masterful concept come to life
- Get an in depth look at the way D'Arcy poses her subjects for compelling portraits

Instructors

Saturday March 7, 2020 2:30pm - 4:00pm EST
CHASTAIN & TERRACE

2:30pm EST

Couples In Color: Photographing The Bright, Beautiful and Bold
Limited Capacity filling up

Make your images stand out with Mecca Gamble on this vibrant and colorful outdoor shoot in and around Midtown Atlanta. This class focuses on shooting an African American couple. She will cover everything from shooting for brown skin tones, shooting during mid-day, how to photograph fun and energetic couples portraits, to how to plan and style your session. Mecca will be there to assist and answer questions while you photograph a gorgeously styled couple in their cocktail finest. For this class, you should have a basic understanding of shooting in Manual Mode. Please bring a prime lens if available.

Learning Objectives:

- Learn how to plan a shoot in the city
- Learn how to help style your couple for their engagement or anniversary session
- Learn how to expose for brown skin tones
- Learn how to communicate with your couples during the session
- Learn go-to poses that get great natural reactions every time

Instructors
avatar for Mecca Gamble

Mecca Gamble

Owner, Mecca Gamble Photography


Saturday March 7, 2020 2:30pm - 4:00pm EST
MEET ON THE LOEWS TERRACE -- High Museum

2:30pm EST

The Abundant Business Blueprint: How to Differentiate and Grow Your Business
Limited Capacity seats available

This is not your average "how to" business class. Ben will dive deep into the business model that no one ever talks about and address the self-limiting beliefs that accompany it head-on. It is not enough to simply have great work, that is expected. Ben wants to teach you something entirely new that will result in immediate results for your photography business.  Join him as he guides you in a step by step plan that will revolutionize your values and equip you with the processes needed to attract new leads to your brand, turn those leads into high paying clients, and completely mesmerized them with results that they can’t help but tell all of their friends about. Distinguish yourself from other photographers and skyrocket your profits!  

Learning Objectives:

- Learn how to rapidly raise your prices (without losing business) 
- Develop tools for the client communication structure
- Learn the #1 factor that will determine how much you charge
- Learn why most photographers struggle with bookings (and how not to be one of them)
- Learn how to close the high-end sale



Instructors
avatar for Ben Hartley

Ben Hartley

Sponsored by Millers Professional Imaging
Sponsored by Millers Professional ImagingBen Hartley will help you get out of your own way and design the life you want to live. (without wasting years of your life trying) Ben is the founder of Style & Story based in Columbus, OH and named one of the top 10 wedding photographers in the Country in 2017. Ben is the host of... Read More →


Saturday March 7, 2020 2:30pm - 4:00pm EST
ELLINGTON SALON A/B
 
Sunday, March 8
 

2:00pm EDT

Artistic Soul: Creating and Executing Art-Driven Portraits
Limited Capacity seats available

Join Kelsey as she demonstrates her systematic approach of how to plan and execute styled, art-driven portraits. Kelsey will share her strategy from the inspiration and brainstorming stages, through the planning process which includes sourcing models, location and wardrobe. You will then have the opportunity to shoot alongside Kelsey as she shares the process of how to pull every detail together and bring creative visions to life. She will show you her techniques for shooting and posing in this class with 3 models (one real couple and one female model). You will gain a greater understanding of how to utilize light, angles and camera settings. She will also discuss everything from posing to post-processing (workflow, editing).

For this class you should bring your camera and up to two portrait lenses.

Learning Objectives:

- Learn how to concept and organize styled shoots, no matter the scale
- Learn to build a vision based on things from everyday life
- Learn how to reach out to other creatives to collaborate and execute shoots
- Learn how to think more creatively "on your toes" when posing and shooting
- Learn how to create your own content and build your own portfolio for social media and website marketing through organizing these types of shoots
- Learn how to respectfully interact with models one-on-one
- Learn how to use your environment and natural light to set the tone and mood of the portraits

Instructors
avatar for Kelsey Butcher

Kelsey Butcher

Kelsey Butcher Photo, LLC
Atlanta native planting roots all over the worldWife and mama saved by graceLight chaserFueled by music and good booksNoodle and soup enthusiastPerpetually dreaming of Autumn and the Scottish Highlands.


Sunday March 8, 2020 2:00pm - 3:30pm EDT
MEET ON THE LOEWS TERRACE -- Dockside (Piedmont Park)

2:00pm EDT

Book Your Dream Brand
Limited Capacity filling up

Turn your dreams into reality and book the brand clients you have been following for years! Join Sarah Kay Love as she shares her insight on the "how to" guide for booking and working with brand clients. Learn how the workflow and process differ from traditional independent clients, and how to tell the brand story. From how to concept and produce a shoot, to how to understand and perfect a shot list for a client, you will learn why each of these steps are important, and how the process correlates to the final outcome. Sarah will also talk about the post shoot actions necessary to properly market the content on all social and digital platforms, along with content strategy and how to execute properly. Lastly, learn how to take this experience to book your next big brand clients.

Learning Objectives:

- Understanding and concepting the ultimate shotlist
- Learn how to create a design deck
- Learn how to use images for your branding and marketing materials after the project is complete

Instructors

Sunday March 8, 2020 2:00pm - 3:30pm EDT
BOARDROOM

2:00pm EDT

Couples In Color: Photographing The Bright, Beautiful and Bold
Limited Capacity seats available

Make your images stand out with Mecca Gamble on this vibrant and colorful outdoor shoot in and around Midtown Atlanta. This class focuses on shooting an African American couple. She will cover everything from shooting for brown skin tones, shooting during mid-day, how to photograph fun and energetic couples portraits, to how to plan and style your session. Mecca will be there to assist and answer questions while you photograph a gorgeously styled couple in their cocktail finest. For this class, you should have a basic understanding of shooting in Manual Mode. Please bring a prime lens if available.

Learning Objectives:

- Learn how to plan a shoot in the city
- Learn how to help style your couple for their engagement or anniversary session
- Learn how to expose for brown skin tones
- Learn how to communicate with your couples during the session
- Learn go-to poses that get great natural reactions every time

Instructors
avatar for Mecca Gamble

Mecca Gamble

Owner, Mecca Gamble Photography


Sunday March 8, 2020 2:00pm - 3:30pm EDT
MEET ON THE LOEWS TERRACE -- High Museum

2:00pm EDT

Couples Posing Made Fun and Easy
Limited Capacity seats available

If you’ve ever struggled with posing couples, this is the class for you. During this session you will shoot alongside Bre as you photograph a real couple, in an outdoor setting, working through the flow of a real engagement session. The methods learned in this shoot along can be applied to any couple whether during a wedding, at an engagement shoot, or during a family session. Adults can be especially challenging to photograph because they easily put up barriers, have self confidence issues, or feel awkward in front of the camera. It doesn’t have to be that way! Our goal is for every couple to leave the session feeling like they had a great time. How do we do this? Bre will show you how she connects with her clients through conversation, sets expectations, directs the posing, keeps things flowing, and creates an enjoyable experience for the couple.

Bre will direct the couple and then attendees will be able to try their hand at shooting each pose. Attendees should bring one wide lens and one long lens.

Learning Objectives:

- Learn a realistic flow to a couples shoot
- Learn how to transition between poses
- Learn how to direct vs pose
- Learn how to get several shots/variety from one pose
- Learn how to keep the mood light and fun when shooting adults

Instructors

 


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