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Friday, March 6
 

2:30pm EST

Book Your Dream Brand
Limited Capacity full

Turn your dreams into reality and book the brand clients you have been following for years! Join Sarah Kay Love as she shares her insight on the "how to" guide for booking and working with brand clients. Learn how the workflow and process differ from traditional independent clients, and how to tell the brand story. From how to concept and produce a shoot, to how to understand and perfect a shot list for a client, you will learn why each of these steps are important, and how the process correlates to the final outcome. Sarah will also talk about the post-shoot actions necessary to properly market the content on all social and digital platforms, along with content strategy and how to execute properly. Lastly, learn how to take this experience to book your next big brand clients.

Learning Objectives:

- Understanding and concepting the ultimate shotlist
- Learn how to create a design deck
- Learn how to use images for your branding and marketing materials after the project is complete

Instructors

Friday March 6, 2020 2:30pm - 4:00pm EST
BOARDROOM

5:00pm EST

Marketing Mastery: Strategies to Up Your Game in 2020
Limited Capacity seats available

Too many photographers rely on simple social media like Instagram without building a truly sustainable marketing strategy. Marketing ninja, D'Arcy Benincosa, is a business strategist who teaches marketing to creatives. She's here to help you revolutionize your marketing game by bringing it into the 21st Century. Through her in-depth look at the most important ten tips, your marketing strategies are laid out for you step-by-step to help you truly increase your business in 2020.

Learning Objectives:

- Learn How to set up recurring marketing for long term success
- Feel confident in crafting a marketing plan that goes beyond a simple Instagram post
- Learn how to master your marketing plan by creating material people want to see and then learning how to actually get eyes on your website
- Learn the one mistake you're making with your website and how to fix it immediately
- Understand the power of getting your images seen on more than just Instagram

Instructors

Friday March 6, 2020 5:00pm - 6:30pm EST
MERCER SALON H
 
Saturday, March 7
 

10:30am EST

Become A Brand Boss: Defining Your Personal Brand
Limited Capacity seats available

Have you struggled with defining your personal brand? How do you present it to the world? In this program, Mecca shares how she has developed a deliberate, personal brand, as well as how she approaches a typical client branding session. Learn what that process looks like, and which touchpoints ensure everything is cohesive. You'll discover what to look for in your own imagery, how color theory and aesthetics play a role, and strategies to present the story you want to tell your clients more effectively. It's time to define your story and become your own brand boss!

Learning Objectives:

- Learn how potential clients can find you online and on social media
- Learn how to design collection and package options that fit your target clients
- Learn how to handle clients consultations and prepare them for their shoot
- Learn how to have a successful branding shoot from start to finish
- Learn the must-have poses that every client needs for their brand shoot

Instructors
avatar for Mecca Gamble

Mecca Gamble

Owner, Mecca Gamble Photography


Saturday March 7, 2020 10:30am - 12:00pm EST
MERCER SALON G

10:30am EST

Beyond Styling: Learning to Craft Images that Go Viral
Limited Capacity seats available

Come behind the scenes of a luxurious and lavish photoshoot and create flawless, viral images. D'Arcy Benincosa will teach you her step by step superpower method for crafting breathtaking viral images for Instagram, Pinterest, and Publication. D'Arcy has taught hundreds of photographers across the globe how to tap into their deep creativity and innovation to craft something so far beyond your average "styled shoot". She'll teach you how to take your compositions from mediocre to magnificent. With over 14 years of teaching experience, D'Arcy knows how important it is for you to build your portfolio and improve your craft; this hand on shooting class will do just that. This styled shoot includes luxe dresses and florals with a focus on fashion and portraiture.

D'Arcy uses a 50mm lens for most of her portrait work, but any portrait lens works for this class.

Learning Objectives:

- Learn how to use your Artistic Voices to take their portfolios to the next level
- Learn how to shoot for Pinterest engagement to get images to go viral
- Learn to see a masterful concept come to life
- Get an in depth look at the way D'Arcy poses her subjects for compelling portraits

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
CHASTAIN & TERRACE

10:30am EST

Pinning For Business: Making Pinterest Work For You
Limited Capacity filling up

Are you ready to use Pinterest to attract the RIGHT people, drive traffic to your site and convert those visitors into paying customers? Do you want to drive sales for YOUR business, all while automating the process?

In this course Jana Williams will teach you how to explode your Pinterest growth with keywords and optimize your Pinterest profile and boards for success. She will help you learn how to quickly increase your followers so that you can build a passionate following on Pinterest. During this class you will discover exactly what to pin to sell more products and services online and how to create stunning visual content that sells. If that wasn't enough, Jana will teach you how to master Pinterest ads, understand how many pins you should pin per day/week/month, how to leverage the Pinterest audience and do it all in less time than you are probably spending on social media already!

Learning Objectives:

- Learn how to use Pinterest to market your business
- Learn marketing strategies on Pinterest/ Content Calendar
- Learn how to spend less than ONE hour a week on our strategy

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
1075 BOARDROOM

10:30am EST

The Perfect Pitch: The Importance of Publication + Guide to Getting Published
Limited Capacity seats available

Join Sarah Kay Love as she dives into why publishing your work on different media platforms and social media outlets can help grow your business, establish your brand and attract your ideal client! Learn how getting published can heighten exposure, increase credibility and promote SEO. Sarah will give you the tools needed to create a unique editorial on your own. She will discuss what makes a real wedding “publication-worthy” by covering how to properly curate and cull a cohesive story-line, the necessity of a step-by-step guide to creating the ultimate shot list, detail elements, and graphic design features editors are looking for when accepting submissions. This advice will help industry leaders prepare and capture images for submissions and stand out among competition. You will leave with actionable tools to curate your social media feed to attract editor's attention and get published too!

Learning Objectives: 

- Learn what specific publications are seeking and how to attract an editor
- Find out how to curate your work for publications and how to find what publication is best for your work
- Understanding your brand and matching it to the same brand as a publication
- Learn why couples and wedding industry professionals want to see your work published and how this can help your brand and your business

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
CANDLER

2:30pm EST

Beyond Styling: Learning to Craft Images that Go Viral
Limited Capacity filling up

Come behind the scenes of a luxurious and lavish photoshoot and create flawless, viral images. D'Arcy Benincosa will teach you her step by step superpower method for crafting breathtaking viral images for Instagram, Pinterest, and Publication. D'Arcy has taught hundreds of photographers across the globe how to tap into their deep creativity and innovation to craft something so far beyond your average "styled shoot". She'll teach you how to take your compositions from mediocre to magnificent. With over 14 years of teaching experience, D'Arcy knows how important it is for you to build your portfolio and improve your craft; this hand on shooting class will do just that. This styled shoot includes luxe dresses and florals with a focus on fashion and portraiture.

D'Arcy uses a 50mm lens for most of her portrait work, but any portrait lens works for this class.

Learning Objectives:

- Learn how to use your Artistic Voices to take their portfolios to the next level
- Learn how to shoot for Pinterest engagement to get images to go viral
- Learn to see a masterful concept come to life
- Get an in depth look at the way D'Arcy poses her subjects for compelling portraits

Instructors

Saturday March 7, 2020 2:30pm - 4:00pm EST
CHASTAIN & TERRACE

2:30pm EST

Concept to Execution: How to Consistently Produce & Post Work You Love
Limited Capacity seats available

Our lives are becoming increasingly busy and we find ourselves connected 24/7. Whether you are traveling or capturing your everyday life, utilizing tools that get the job done more efficiently, inspire creativity and keep you organized are critical. Kara Mercer travels the world shooting for brands, and what has helped her grow as a photographer, is the ability to create on the go. Join Kara and her classroom program and learn how to create these timeless images no matter where you are. From inspiration and concept to ways to push content out faster and hone your social channels, Kara is sure to leave you not only feeling inspired, but ready to activate her tools right here at Click Away.

Learning Objectives:

- Learn how to create timeless images on the go with your tripod and without the help of an insta hubby
- Learn how to form shoot concepts
- Discover how to re-invent yourself; the way you see the world through your lens
- Learn ways to push content out faster
- Learn to hone your social channels

Instructors

Saturday March 7, 2020 2:30pm - 4:00pm EST
CANDLER

2:30pm EST

Own The Inbox: The Email Marketing Course Every Photographer Needs To Take
Limited Capacity seats available

The saying “social media is rented land” is becoming increasingly popular. This phrase is centred around the question, “if Instagram or Facebook disappeared tomorrow, how would you contact your potential clients?” Creating and growing your email list is the singular best way to remain in contact with your clients; current, past or potential. Email marketing is an effective way to sell your services, build up brand trust and be the first person a potential thinks of when they are looking for a photographer. Setting up an effective email marketing strategy is the first thing Noella sets up with every photographer she works with and the benefits have been too great to count. Join her in this class where she will teach you how to own the inbox.

Learning Objectives: 

- Learn exactly what email marketing is and how it can benefit you
- Learn how to build your email list with basic strategy including where to put opt-in’s and how to use freebies and lead magnets
- Learn how to create a freebie and lead magnets that potential clients actually want and come prepared to brainstorm different ideas for your freebie
- Learn how to nurture your email list by setting up an automations and funnels that sells your services
- Learn what kinds of content to send out to your list from specials, openings in your schedule, blog posts, slide shows and more

Instructors

Saturday March 7, 2020 2:30pm - 4:00pm EST
MERCER SALON H

5:00pm EST

Likes, Followers and Conversion: Social Media Strategy For Your Business
Limited Capacity seats available

Are you tired of spinning your wheels on social media? In this course, Jana Williams teaches how to use the different platforms to connect with your ideal clients, and covert followers to customers. Jana covers Instagram, Facebook, and Pinterest as the main platforms. You will learn how to identify and speak to your ideal client, how to convert followers into paying customers, how to create a social media content calendar, and which paid ads really work on social media.

Learning Objectives:

- Learn how to identify and speak to ideal clients
- Learn how to create a strategy to convert followers into paying clients
- Learn, once and for all, a daily workflow with each social media platform

Instructors

Saturday March 7, 2020 5:00pm - 6:30pm EST
ELLINGTON SALON E
 
Sunday, March 8
 

10:30am EDT

Focus Your Feed: Create a Cohesive Grid That Speaks to Your Dream Client
Limited Capacity seats available

Are you struggling to make Instagram work for you as the powerful marketing tool it is? Do you spend an endless amount of time looking at other photographer’s Instagram feeds to see if you can figure out what their strategy is? We’ve all been there-- wondering how to use Instagram to its fullest potential to showcase our work, grow a following, and book more of your dream clients. Join Noella as she discusses the key points photographers struggle with, and provide solutions so Instagram becomes a marketing tool and creative outlet that you enjoy using.

You’ll need your smartphone with your Instagram account.

Learning Objectives:

- Learn how to clearly identify your ideal client for directing all of your marketing efforts
- Learn how to take your brand from colors and a logo to a flawless feed and engaging captions directed to your ideal client
- Learn how to schedule a months worth of content in less than an hour
- Learn how to build an Instagram Strategy based on your unique offerings, including how to use hashtags and effectively track Insights
- Learn how to simply and effectively curate your Instagram grid so it looks cohesive, beautiful and on brand

Instructors

Sunday March 8, 2020 10:30am - 12:00pm EDT
CANDLER

10:30am EDT

Going Mobile: Using The Camera In Your Pocket To Take Beautiful Images
Limited Capacity seats available

Take gorgeous photos using your mobile phone! Join Kristin in a group photo walk where you will only use your mobile phone. Elevate your phone photography with tips on how to evaluate and use light, compose your image within that smaller square, and edit to incorporate your style and vision. Plus, learn how to edit on the move with time saving mobile apps. This will be a fun and creative class, where you will look for, and observe, details and shoot street scenes that include movement and color. iPhone or Android devices preferred.

Learning Objectives:

- Learn how to compose an image using negative space by changing your perspective and keeping it simple
- Learn how to use harsh light, and expose for highlights and details using different modes
- Learn how to look for, and include, shadows, patterns and repetition to create images that grab the viewer's attention
- Learn editing apps and tips for finished imagery


Instructors
avatar for Kristin Dokoza

Kristin Dokoza

Photographer/Media Production, Kristin Dokoza Photography
Kristin is a child and family photographer in the San Francisco Bay Area, known for her unique abilities in capturing light and mood. She believes in the wonder of connection, laughter and love in everyone. Kristin also shoots for a variety of destination hotels and other commercial... Read More →


Sunday March 8, 2020 10:30am - 12:00pm EDT
MEET ON THE LOEWS TERRACE -- High Museum

10:30am EDT

Likes, Followers and Conversion: Social Media Strategy For Your Business
Limited Capacity filling up

Are you tired of spinning your wheels on social media? In this course Jana Williams teaches how to use the different platforms to connect with your ideal clients and covert followers to customers. Jana covers Instagram, Facebook, and Pinterest, as the main platforms. In this course students learn how to identify and speak to their ideal client how to convert followers into paying customers, how to create a social media content calendar, and what paid ads really work on social media.

Learning Objectives:

- Learn how to identify and speak to ideal client
- Learn strategy to convert followers into paying clients
- Learn once and for all have a daily workflow with each social media platform

Instructors

Sunday March 8, 2020 10:30am - 12:00pm EDT
BOARDROOM

2:00pm EDT

Book Your Dream Brand
Limited Capacity filling up

Turn your dreams into reality and book the brand clients you have been following for years! Join Sarah Kay Love as she shares her insight on the "how to" guide for booking and working with brand clients. Learn how the workflow and process differ from traditional independent clients, and how to tell the brand story. From how to concept and produce a shoot, to how to understand and perfect a shot list for a client, you will learn why each of these steps are important, and how the process correlates to the final outcome. Sarah will also talk about the post shoot actions necessary to properly market the content on all social and digital platforms, along with content strategy and how to execute properly. Lastly, learn how to take this experience to book your next big brand clients.

Learning Objectives:

- Understanding and concepting the ultimate shotlist
- Learn how to create a design deck
- Learn how to use images for your branding and marketing materials after the project is complete

Instructors

Sunday March 8, 2020 2:00pm - 3:30pm EDT
BOARDROOM