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Marketing [clear filter]
Friday, March 6
 

2:30pm EST

Book Your Dream Brand
Limited Capacity full

Turn your dreams into reality and book the brand clients you have been following for years! Join Sarah Kay Love as she shares her insight on the "how to" guide for booking and working with brand clients. Learn how the workflow and process differ from traditional independent clients, and how to tell the brand story. From how to concept and produce a shoot, to how to understand and perfect a shot list for a client, you will learn why each of these steps are important, and how the process correlates to the final outcome. Sarah will also talk about the post-shoot actions necessary to properly market the content on all social and digital platforms, along with content strategy and how to execute properly. Lastly, learn how to take this experience to book your next big brand clients.

Learning Objectives:

- Understanding and concepting the ultimate shotlist
- Learn how to create a design deck
- Learn how to use images for your branding and marketing materials after the project is complete

Instructors

Friday March 6, 2020 2:30pm - 4:00pm EST
BOARDROOM

5:00pm EST

Marketing Mastery: Strategies to Up Your Game in 2020
Limited Capacity seats available

Too many photographers rely on simple social media like Instagram without building a truly sustainable marketing strategy. Marketing ninja, D'Arcy Benincosa, is a business strategist who teaches marketing to creatives. She's here to help you revolutionize your marketing game by bringing it into the 21st Century. Through her in-depth look at the most important ten tips, your marketing strategies are laid out for you step-by-step to help you truly increase your business in 2020.

Learning Objectives:

- Learn How to set up recurring marketing for long term success
- Feel confident in crafting a marketing plan that goes beyond a simple Instagram post
- Learn how to master your marketing plan by creating material people want to see and then learning how to actually get eyes on your website
- Learn the one mistake you're making with your website and how to fix it immediately
- Understand the power of getting your images seen on more than just Instagram

Instructors

Friday March 6, 2020 5:00pm - 6:30pm EST
MERCER SALON H
 
Saturday, March 7
 

10:30am EST

Authentic Self: Unleashing Your Creative Voice
Limited Capacity seats available

Do you want to feel more? Get to know the you you have always wanted to be, and the clients you have always wanted will follow. Join Yan Palmer as she decodes how to tap into your authentic self to photograph humans in their most authentically loving state. Learn to create the kind of photos that remind the people in them how beautiful life is even when it hurts. In this class, Yan will help you map out a plan to run family photo sessions smoothly, meaningfully and strategically, to build a portfolio that is an extension of all your best parts. She will help you help clients that make your job easy and trust you to do what you do! Yan is the master of giving your creativity a voice, so let her inspire a new era in your photography career in this photography class.

Learning Objectives:

- Learn a firm framework for identifying your authentic voice
- Learn strategies that will help you develop your existing style toward a more meaning filled body of work
- Learn to understand why you love what you love and why you make what you make, renewing your passion for your work and making you a super attractor


Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
ELLINGTON SALON A/B

10:30am EST

Become A Brand Boss: Defining Your Personal Brand
Limited Capacity seats available

Have you struggled with defining your personal brand? How do you present it to the world? In this program, Mecca shares how she has developed a deliberate, personal brand, as well as how she approaches a typical client branding session. Learn what that process looks like, and which touchpoints ensure everything is cohesive. You'll discover what to look for in your own imagery, how color theory and aesthetics play a role, and strategies to present the story you want to tell your clients more effectively. It's time to define your story and become your own brand boss!

Learning Objectives:

- Learn how potential clients can find you online and on social media
- Learn how to design collection and package options that fit your target clients
- Learn how to handle clients consultations and prepare them for their shoot
- Learn how to have a successful branding shoot from start to finish
- Learn the must-have poses that every client needs for their brand shoot

Instructors
avatar for Mecca Gamble

Mecca Gamble

Owner, Mecca Gamble Photography


Saturday March 7, 2020 10:30am - 12:00pm EST
MERCER SALON G

10:30am EST

Beyond Styling: Learning to Craft Images that Go Viral
Limited Capacity seats available

Come behind the scenes of a luxurious and lavish photoshoot and create flawless, viral images. D'Arcy Benincosa will teach you her step by step superpower method for crafting breathtaking viral images for Instagram, Pinterest, and Publication. D'Arcy has taught hundreds of photographers across the globe how to tap into their deep creativity and innovation to craft something so far beyond your average "styled shoot". She'll teach you how to take your compositions from mediocre to magnificent. With over 14 years of teaching experience, D'Arcy knows how important it is for you to build your portfolio and improve your craft; this hand on shooting class will do just that. This styled shoot includes luxe dresses and florals with a focus on fashion and portraiture.

D'Arcy uses a 50mm lens for most of her portrait work, but any portrait lens works for this class.

Learning Objectives:

- Learn how to use your Artistic Voices to take their portfolios to the next level
- Learn how to shoot for Pinterest engagement to get images to go viral
- Learn to see a masterful concept come to life
- Get an in depth look at the way D'Arcy poses her subjects for compelling portraits

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
CHASTAIN & TERRACE

10:30am EST

Pinning For Business: Making Pinterest Work For You
Limited Capacity filling up

Are you ready to use Pinterest to attract the RIGHT people, drive traffic to your site and convert those visitors into paying customers? Do you want to drive sales for YOUR business, all while automating the process?

In this course Jana Williams will teach you how to explode your Pinterest growth with keywords and optimize your Pinterest profile and boards for success. She will help you learn how to quickly increase your followers so that you can build a passionate following on Pinterest. During this class you will discover exactly what to pin to sell more products and services online and how to create stunning visual content that sells. If that wasn't enough, Jana will teach you how to master Pinterest ads, understand how many pins you should pin per day/week/month, how to leverage the Pinterest audience and do it all in less time than you are probably spending on social media already!

Learning Objectives:

- Learn how to use Pinterest to market your business
- Learn marketing strategies on Pinterest/ Content Calendar
- Learn how to spend less than ONE hour a week on our strategy

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
1075 BOARDROOM

10:30am EST

The Perfect Pitch: The Importance of Publication + Guide to Getting Published
Limited Capacity seats available

Join Sarah Kay Love as she dives into why publishing your work on different media platforms and social media outlets can help grow your business, establish your brand and attract your ideal client! Learn how getting published can heighten exposure, increase credibility and promote SEO. Sarah will give you the tools needed to create a unique editorial on your own. She will discuss what makes a real wedding “publication-worthy” by covering how to properly curate and cull a cohesive story-line, the necessity of a step-by-step guide to creating the ultimate shot list, detail elements, and graphic design features editors are looking for when accepting submissions. This advice will help industry leaders prepare and capture images for submissions and stand out among competition. You will leave with actionable tools to curate your social media feed to attract editor's attention and get published too!

Learning Objectives: 

- Learn what specific publications are seeking and how to attract an editor
- Find out how to curate your work for publications and how to find what publication is best for your work
- Understanding your brand and matching it to the same brand as a publication
- Learn why couples and wedding industry professionals want to see your work published and how this can help your brand and your business

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
CANDLER

10:30am EST

The Side Hustle: Monetizing Your Passion
Limited Capacity seats available

Add a side hustle to your photography business and put that dusty archive of images to work for you. Professional product, food and stock photographer Suzanne Clements will give you the inside scoop on what it takes to build a portfolio that sells, as well as solid advice and tips about breaking into and building your stock photography business with purpose and passion.

Learning Objectives:

- Learn about agencies, how the market works, and what you need to be mindful of when submitting your work
- Learn the key concepts behind developing a successful portfolio
- Learn the legal bits and pieces every photographer should know before licensing their work
- Learn tips to monetize your personal style and passion without losing your soul

Instructors
avatar for suzanne clements

suzanne clements

Owner, Suzanne Clements Photography
Some like to take the easy road, others prefer the path less travelled. I am a fan of the latter - I thrive on challenge, detail, and problem solving. It’s that passion that makes me crave the right shot, right set, and most mouth-watering styling. Food photography is not a simple... Read More →


Saturday March 7, 2020 10:30am - 12:00pm EST
MERCER SALON H

2:30pm EST

Beyond Styling: Learning to Craft Images that Go Viral
Limited Capacity filling up

Come behind the scenes of a luxurious and lavish photoshoot and create flawless, viral images. D'Arcy Benincosa will teach you her step by step superpower method for crafting breathtaking viral images for Instagram, Pinterest, and Publication. D'Arcy has taught hundreds of photographers across the globe how to tap into their deep creativity and innovation to craft something so far beyond your average "styled shoot". She'll teach you how to take your compositions from mediocre to magnificent. With over 14 years of teaching experience, D'Arcy knows how important it is for you to build your portfolio and improve your craft; this hand on shooting class will do just that. This styled shoot includes luxe dresses and florals with a focus on fashion and portraiture.

D'Arcy uses a 50mm lens for most of her portrait work, but any portrait lens works for this class.

Learning Objectives:

- Learn how to use your Artistic Voices to take their portfolios to the next level
- Learn how to shoot for Pinterest engagement to get images to go viral
- Learn to see a masterful concept come to life
- Get an in depth look at the way D'Arcy poses her subjects for compelling portraits

Instructors

Saturday March 7, 2020 2:30pm - 4:00pm EST
CHASTAIN & TERRACE

2:30pm EST

Own The Inbox: The Email Marketing Course Every Photographer Needs To Take
Limited Capacity seats available

The saying “social media is rented land” is becoming increasingly popular. This phrase is centred around the question, “if Instagram or Facebook disappeared tomorrow, how would you contact your potential clients?” Creating and growing your email list is the singular best way to remain in contact with your clients; current, past or potential. Email marketing is an effective way to sell your services, build up brand trust and be the first person a potential thinks of when they are looking for a photographer. Setting up an effective email marketing strategy is the first thing Noella sets up with every photographer she works with and the benefits have been too great to count. Join her in this class where she will teach you how to own the inbox.

Learning Objectives: 

- Learn exactly what email marketing is and how it can benefit you
- Learn how to build your email list with basic strategy including where to put opt-in’s and how to use freebies and lead magnets
- Learn how to create a freebie and lead magnets that potential clients actually want and come prepared to brainstorm different ideas for your freebie
- Learn how to nurture your email list by setting up an automations and funnels that sells your services
- Learn what kinds of content to send out to your list from specials, openings in your schedule, blog posts, slide shows and more

Instructors

Saturday March 7, 2020 2:30pm - 4:00pm EST
MERCER SALON H

2:30pm EST

The Abundant Business Blueprint: How to Differentiate and Grow Your Business
Limited Capacity seats available

This is not your average "how to" business class. Ben will dive deep into the business model that no one ever talks about and address the self-limiting beliefs that accompany it head-on. It is not enough to simply have great work, that is expected. Ben wants to teach you something entirely new that will result in immediate results for your photography business.  Join him as he guides you in a step by step plan that will revolutionize your values and equip you with the processes needed to attract new leads to your brand, turn those leads into high paying clients, and completely mesmerized them with results that they can’t help but tell all of their friends about. Distinguish yourself from other photographers and skyrocket your profits!  

Learning Objectives:

- Learn how to rapidly raise your prices (without losing business) 
- Develop tools for the client communication structure
- Learn the #1 factor that will determine how much you charge
- Learn why most photographers struggle with bookings (and how not to be one of them)
- Learn how to close the high-end sale



Instructors
avatar for Ben Hartley

Ben Hartley

Sponsored by Millers Professional Imaging
Sponsored by Millers Professional ImagingBen Hartley will help you get out of your own way and design the life you want to live. (without wasting years of your life trying) Ben is the founder of Style & Story based in Columbus, OH and named one of the top 10 wedding photographers in the Country in 2017. Ben is the host of... Read More →


Saturday March 7, 2020 2:30pm - 4:00pm EST
ELLINGTON SALON A/B

5:00pm EST

Clearing Space for Connection
Limited Capacity seats available

Join Yan for this emotive family session and work with a family to create emotional portraits that will become family heirlooms. Shoot right alongside Yan as she teaches you how to bring out beautiful emotions and connections from your subjects as you photograph a family. Watch as she demonstrates how she works with all kinds of lighting, decor and personalities, yet manages to get beautiful imagery. Learn to plan and direct your subjects in an organic way. Plan to bring your camera and a wide angle lens for this emotive family session.

Learning Objectives:

- Learn at least five strategies for directing emotionally evocative imagery
- Learn how to design your shoot map (i.e. personalize your photographic flow to get consistent results from your sessions)
- Learn how to push your creative boundaries every time you shoot



Instructors

Saturday March 7, 2020 5:00pm - 6:30pm EST
DUNWOODY

5:00pm EST

Likes, Followers and Conversion: Social Media Strategy For Your Business
Limited Capacity seats available

Are you tired of spinning your wheels on social media? In this course, Jana Williams teaches how to use the different platforms to connect with your ideal clients, and covert followers to customers. Jana covers Instagram, Facebook, and Pinterest as the main platforms. You will learn how to identify and speak to your ideal client, how to convert followers into paying customers, how to create a social media content calendar, and which paid ads really work on social media.

Learning Objectives:

- Learn how to identify and speak to ideal clients
- Learn how to create a strategy to convert followers into paying clients
- Learn, once and for all, a daily workflow with each social media platform

Instructors

Saturday March 7, 2020 5:00pm - 6:30pm EST
ELLINGTON SALON E
 
Sunday, March 8
 

10:30am EDT

Focus Your Feed: Create a Cohesive Grid That Speaks to Your Dream Client
Limited Capacity seats available

Are you struggling to make Instagram work for you as the powerful marketing tool it is? Do you spend an endless amount of time looking at other photographer’s Instagram feeds to see if you can figure out what their strategy is? We’ve all been there-- wondering how to use Instagram to its fullest potential to showcase our work, grow a following, and book more of your dream clients. Join Noella as she discusses the key points photographers struggle with, and provide solutions so Instagram becomes a marketing tool and creative outlet that you enjoy using.

You’ll need your smartphone with your Instagram account.

Learning Objectives:

- Learn how to clearly identify your ideal client for directing all of your marketing efforts
- Learn how to take your brand from colors and a logo to a flawless feed and engaging captions directed to your ideal client
- Learn how to schedule a months worth of content in less than an hour
- Learn how to build an Instagram Strategy based on your unique offerings, including how to use hashtags and effectively track Insights
- Learn how to simply and effectively curate your Instagram grid so it looks cohesive, beautiful and on brand

Instructors

Sunday March 8, 2020 10:30am - 12:00pm EDT
CANDLER

10:30am EDT

Fresh 48: Shooting Hospital Newborn Sessions with Ease
Limited Capacity seats available

Learn how to tackle Fresh 48 newborn sessions from all different angles. This course will cover everything from scheduling and marketing Fresh 48 sessions, to using limited hospital lighting and posing parents hours after their child’s birth. Lindsey Martin will dissect how she makes hospital lighting work for her when she’s capturing tiny details and raw emotions of those fleeting first two days. As a bonus, learn how shooting video with your DSLR can help you capture and market Fresh 48 sessions while providing an invaluable gift for clients. You will receive the Fresh 48 prep packet Lindsey sends all clients, as well as a link to a video of her quick and easy editing process for Fresh 48.

Learning Objectives:

- Learn how to use limited hospital lighting to capture timeless newborn images
- Learn how to prep, schedule and market Fresh 48 sessions
- Learn how place and pose parents and siblings
- Learn how to use a DSLR to capture short Fresh 48 videos
- Learn how simple post-processing can enhance Fresh 48 images

Instructors
avatar for Lindsey Martin

Lindsey Martin

Owner, Lindsey Martin Photography, LLC
I'm a family and newborn photographer in Richmond, VA.


Sunday March 8, 2020 10:30am - 12:00pm EDT
MERCER SALON H

10:30am EDT

Likes, Followers and Conversion: Social Media Strategy For Your Business
Limited Capacity filling up

Are you tired of spinning your wheels on social media? In this course Jana Williams teaches how to use the different platforms to connect with your ideal clients and covert followers to customers. Jana covers Instagram, Facebook, and Pinterest, as the main platforms. In this course students learn how to identify and speak to their ideal client how to convert followers into paying customers, how to create a social media content calendar, and what paid ads really work on social media.

Learning Objectives:

- Learn how to identify and speak to ideal client
- Learn strategy to convert followers into paying clients
- Learn once and for all have a daily workflow with each social media platform

Instructors

Sunday March 8, 2020 10:30am - 12:00pm EDT
BOARDROOM

2:00pm EDT

Book Your Dream Brand
Limited Capacity filling up

Turn your dreams into reality and book the brand clients you have been following for years! Join Sarah Kay Love as she shares her insight on the "how to" guide for booking and working with brand clients. Learn how the workflow and process differ from traditional independent clients, and how to tell the brand story. From how to concept and produce a shoot, to how to understand and perfect a shot list for a client, you will learn why each of these steps are important, and how the process correlates to the final outcome. Sarah will also talk about the post shoot actions necessary to properly market the content on all social and digital platforms, along with content strategy and how to execute properly. Lastly, learn how to take this experience to book your next big brand clients.

Learning Objectives:

- Understanding and concepting the ultimate shotlist
- Learn how to create a design deck
- Learn how to use images for your branding and marketing materials after the project is complete

Instructors

Sunday March 8, 2020 2:00pm - 3:30pm EDT
BOARDROOM