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Saturday, March 7
 

10:30am EST

Beyond Styling: Learning to Craft Images that Go Viral
Limited Capacity seats available

Come behind the scenes of a luxurious and lavish photoshoot and create flawless, viral images. D'Arcy Benincosa will teach you her step by step superpower method for crafting breathtaking viral images for Instagram, Pinterest, and Publication. D'Arcy has taught hundreds of photographers across the globe how to tap into their deep creativity and innovation to craft something so far beyond your average "styled shoot". She'll teach you how to take your compositions from mediocre to magnificent. With over 14 years of teaching experience, D'Arcy knows how important it is for you to build your portfolio and improve your craft; this hand on shooting class will do just that. This styled shoot includes luxe dresses and florals with a focus on fashion and portraiture.

D'Arcy uses a 50mm lens for most of her portrait work, but any portrait lens works for this class.

Learning Objectives:

- Learn how to use your Artistic Voices to take their portfolios to the next level
- Learn how to shoot for Pinterest engagement to get images to go viral
- Learn to see a masterful concept come to life
- Get an in depth look at the way D'Arcy poses her subjects for compelling portraits

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
CHASTAIN & TERRACE

2:30pm EST

Beyond Styling: Learning to Craft Images that Go Viral
Limited Capacity filling up

Come behind the scenes of a luxurious and lavish photoshoot and create flawless, viral images. D'Arcy Benincosa will teach you her step by step superpower method for crafting breathtaking viral images for Instagram, Pinterest, and Publication. D'Arcy has taught hundreds of photographers across the globe how to tap into their deep creativity and innovation to craft something so far beyond your average "styled shoot". She'll teach you how to take your compositions from mediocre to magnificent. With over 14 years of teaching experience, D'Arcy knows how important it is for you to build your portfolio and improve your craft; this hand on shooting class will do just that. This styled shoot includes luxe dresses and florals with a focus on fashion and portraiture.

D'Arcy uses a 50mm lens for most of her portrait work, but any portrait lens works for this class.

Learning Objectives:

- Learn how to use your Artistic Voices to take their portfolios to the next level
- Learn how to shoot for Pinterest engagement to get images to go viral
- Learn to see a masterful concept come to life
- Get an in depth look at the way D'Arcy poses her subjects for compelling portraits

Instructors

Saturday March 7, 2020 2:30pm - 4:00pm EST
CHASTAIN & TERRACE

2:30pm EST

Own The Inbox: The Email Marketing Course Every Photographer Needs To Take
Limited Capacity seats available

The saying “social media is rented land” is becoming increasingly popular. This phrase is centred around the question, “if Instagram or Facebook disappeared tomorrow, how would you contact your potential clients?” Creating and growing your email list is the singular best way to remain in contact with your clients; current, past or potential. Email marketing is an effective way to sell your services, build up brand trust and be the first person a potential thinks of when they are looking for a photographer. Setting up an effective email marketing strategy is the first thing Noella sets up with every photographer she works with and the benefits have been too great to count. Join her in this class where she will teach you how to own the inbox.

Learning Objectives: 

- Learn exactly what email marketing is and how it can benefit you
- Learn how to build your email list with basic strategy including where to put opt-in’s and how to use freebies and lead magnets
- Learn how to create a freebie and lead magnets that potential clients actually want and come prepared to brainstorm different ideas for your freebie
- Learn how to nurture your email list by setting up an automations and funnels that sells your services
- Learn what kinds of content to send out to your list from specials, openings in your schedule, blog posts, slide shows and more

Instructors

Saturday March 7, 2020 2:30pm - 4:00pm EST
MERCER SALON H
 
Sunday, March 8
 

10:30am EDT

Focus Your Feed: Create a Cohesive Grid That Speaks to Your Dream Client
Limited Capacity seats available

Are you struggling to make Instagram work for you as the powerful marketing tool it is? Do you spend an endless amount of time looking at other photographer’s Instagram feeds to see if you can figure out what their strategy is? We’ve all been there-- wondering how to use Instagram to its fullest potential to showcase our work, grow a following, and book more of your dream clients. Join Noella as she discusses the key points photographers struggle with, and provide solutions so Instagram becomes a marketing tool and creative outlet that you enjoy using.

You’ll need your smartphone with your Instagram account.

Learning Objectives:

- Learn how to clearly identify your ideal client for directing all of your marketing efforts
- Learn how to take your brand from colors and a logo to a flawless feed and engaging captions directed to your ideal client
- Learn how to schedule a months worth of content in less than an hour
- Learn how to build an Instagram Strategy based on your unique offerings, including how to use hashtags and effectively track Insights
- Learn how to simply and effectively curate your Instagram grid so it looks cohesive, beautiful and on brand

Instructors

Sunday March 8, 2020 10:30am - 12:00pm EDT
CANDLER

10:30am EDT

Going Mobile: Using The Camera In Your Pocket To Take Beautiful Images
Limited Capacity seats available

Take gorgeous photos using your mobile phone! Join Kristin in a group photo walk where you will only use your mobile phone. Elevate your phone photography with tips on how to evaluate and use light, compose your image within that smaller square, and edit to incorporate your style and vision. Plus, learn how to edit on the move with time saving mobile apps. This will be a fun and creative class, where you will look for, and observe, details and shoot street scenes that include movement and color. iPhone or Android devices preferred.

Learning Objectives:

- Learn how to compose an image using negative space by changing your perspective and keeping it simple
- Learn how to use harsh light, and expose for highlights and details using different modes
- Learn how to look for, and include, shadows, patterns and repetition to create images that grab the viewer's attention
- Learn editing apps and tips for finished imagery


Instructors
avatar for Kristin Dokoza

Kristin Dokoza

Photographer/Media Production, Kristin Dokoza Photography
Kristin is a child and family photographer in the San Francisco Bay Area, known for her unique abilities in capturing light and mood. She believes in the wonder of connection, laughter and love in everyone. Kristin also shoots for a variety of destination hotels and other commercial... Read More →


Sunday March 8, 2020 10:30am - 12:00pm EDT
MEET ON THE LOEWS TERRACE -- High Museum

10:30am EDT

Likes, Followers and Conversion: Social Media Strategy For Your Business
Limited Capacity filling up

Are you tired of spinning your wheels on social media? In this course Jana Williams teaches how to use the different platforms to connect with your ideal clients and covert followers to customers. Jana covers Instagram, Facebook, and Pinterest, as the main platforms. In this course students learn how to identify and speak to their ideal client how to convert followers into paying customers, how to create a social media content calendar, and what paid ads really work on social media.

Learning Objectives:

- Learn how to identify and speak to ideal client
- Learn strategy to convert followers into paying clients
- Learn once and for all have a daily workflow with each social media platform

Instructors

Sunday March 8, 2020 10:30am - 12:00pm EDT
BOARDROOM