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IPS [clear filter]
Friday, March 6
 

5:00pm EST

In Person Sales for the Artistic Soul
Limited Capacity seats available

You are an artist. A creative. A light seeker and image maker. Take your business to the next level by truly valuing your art and offering your clients a boutique experience with in person sales sessions. Join D’Ann Boal, of Smitten & Swoon Photography, as she covers all the technical aspects of In Person Sales. From getting set up and preparing your clients, to the sales and delivery of the final order, D’Ann will walk you through every step of her profitable process. You will learn the software program she couldn’t do business without, how she achieves 4 and 5 figure sales, and how she lets go of being “salesy” and embraces the abundance. Find the joy of achieving consistent high sales while wowing your clients with a high-end experience from start to finish.

Learning Objectives: 

- View an In Person Sales (IPS) session from start to finish
- Learn how to use the IPS software D’Ann couldn’t do business without
- Get a copy of D’Ann’s client communication for IPS
- Learn how IPS sessions bring more value to your business and to your client’s experience

Instructors
avatar for D'Ann Boal

D'Ann Boal

Photographer, Smitten & Swoon Photography


Friday March 6, 2020 5:00pm - 6:30pm EST
ELLINGTON SALON A/B
 
Saturday, March 7
 

10:30am EST

The Price is Right: Personalized Pricing Critique
Limited Capacity seats available

No matter your talent or skill level, the attention you give to your pricing structure can quite literally make or break your business. Join D’Ann Boal, of Smitten & Swoon Photography, in a small group setting, where she will analyze your current business pricing structure, and provide personalized feedback including potential holes, mistakes or inappropriately priced items. D’Ann will share the pricing structure of her 6-figure photography business, and attendees will receive a guide of D’Ann’s top 10 pricing tips. You will have the opportunity to email D’Ann your pricing ahead of time so she can review prior to the class, then attendees will bring your own printed price sheets to class for feedback and discussion. With the confidence that your prices are right, you will walk away ready to be more profitable.

Learning Objectives:

- Learn the best pricing structure for your business
- Learn the “Why” of profitable pricing
- Learn D’Ann’s most profitable products
- Learn how to best communicate pricing with your clients

Instructors
avatar for D'Ann Boal

D'Ann Boal

Photographer, Smitten & Swoon Photography


Saturday March 7, 2020 10:30am - 12:00pm EST
BOARDROOM

2:30pm EST

The Abundant Business Blueprint: How to Differentiate and Grow Your Business
Limited Capacity seats available

This is not your average "how to" business class. Ben will dive deep into the business model that no one ever talks about and address the self-limiting beliefs that accompany it head-on. It is not enough to simply have great work, that is expected. Ben wants to teach you something entirely new that will result in immediate results for your photography business.  Join him as he guides you in a step by step plan that will revolutionize your values and equip you with the processes needed to attract new leads to your brand, turn those leads into high paying clients, and completely mesmerized them with results that they can’t help but tell all of their friends about. Distinguish yourself from other photographers and skyrocket your profits!  

Learning Objectives:

- Learn how to rapidly raise your prices (without losing business) 
- Develop tools for the client communication structure
- Learn the #1 factor that will determine how much you charge
- Learn why most photographers struggle with bookings (and how not to be one of them)
- Learn how to close the high-end sale



Instructors
avatar for Ben Hartley

Ben Hartley

Sponsored by Millers Professional Imaging
Sponsored by Millers Professional ImagingBen Hartley will help you get out of your own way and design the life you want to live. (without wasting years of your life trying) Ben is the founder of Style & Story based in Columbus, OH and named one of the top 10 wedding photographers in the Country in 2017. Ben is the host of... Read More →


Saturday March 7, 2020 2:30pm - 4:00pm EST
ELLINGTON SALON A/B
 
Sunday, March 8
 

10:30am EDT

Launching A Successful, Satisfying & Sustainable Photography Business
Limited Capacity seats available

Take the guesswork out of launching your photography business with a step-by-step approach covering legalities, contracts, workflow, marketing, value proposition, taxes, and more. In this class, Jen will also dive into pricing and her 10 critical components for business success. Learn how you can set yourself apart in a crowded industry, set the stage for long-term success, and turn your love of photography into your dream job.

Learning Objectives:

- Learn the necessary steps to successfully launch a photography business
- Learn the 10 critical components for photography business success
- Learn pricing basics to ensure you price and position your work for long-term success

Instructors
avatar for Jen Bilodeau

Jen Bilodeau

owner, Jen Bilodeau Photography
Jen is an awarded Massachusetts-based, family, wedding and commercial photographer. Through her artistic use of light and shadow, and her commitment to capturing authentic moments, Jen creates beautifully timeless and powerful imagery. Jen is also a CPA and enjoys coaching fellow... Read More →


Sunday March 8, 2020 10:30am - 12:00pm EDT
ELLINGTON SALON E