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Friday, March 6
 

2:30pm EST

Book Your Dream Brand
Limited Capacity full

Turn your dreams into reality and book the brand clients you have been following for years! Join Sarah Kay Love as she shares her insight on the "how to" guide for booking and working with brand clients. Learn how the workflow and process differ from traditional independent clients, and how to tell the brand story. From how to concept and produce a shoot, to how to understand and perfect a shot list for a client, you will learn why each of these steps are important, and how the process correlates to the final outcome. Sarah will also talk about the post-shoot actions necessary to properly market the content on all social and digital platforms, along with content strategy and how to execute properly. Lastly, learn how to take this experience to book your next big brand clients.

Learning Objectives:

- Understanding and concepting the ultimate shotlist
- Learn how to create a design deck
- Learn how to use images for your branding and marketing materials after the project is complete

Instructors

Friday March 6, 2020 2:30pm - 4:00pm EST
BOARDROOM

5:00pm EST

In Person Sales for the Artistic Soul
Limited Capacity seats available

You are an artist. A creative. A light seeker and image maker. Take your business to the next level by truly valuing your art and offering your clients a boutique experience with in person sales sessions. Join D’Ann Boal, of Smitten & Swoon Photography, as she covers all the technical aspects of In Person Sales. From getting set up and preparing your clients, to the sales and delivery of the final order, D’Ann will walk you through every step of her profitable process. You will learn the software program she couldn’t do business without, how she achieves 4 and 5 figure sales, and how she lets go of being “salesy” and embraces the abundance. Find the joy of achieving consistent high sales while wowing your clients with a high-end experience from start to finish.

Learning Objectives: 

- View an In Person Sales (IPS) session from start to finish
- Learn how to use the IPS software D’Ann couldn’t do business without
- Get a copy of D’Ann’s client communication for IPS
- Learn how IPS sessions bring more value to your business and to your client’s experience

Instructors
avatar for D'Ann Boal

D'Ann Boal

Photographer, Smitten & Swoon Photography


Friday March 6, 2020 5:00pm - 6:30pm EST
ELLINGTON SALON A/B

5:00pm EST

Marketing Mastery: Strategies to Up Your Game in 2020
Limited Capacity seats available

Too many photographers rely on simple social media like Instagram without building a truly sustainable marketing strategy. Marketing ninja, D'Arcy Benincosa, is a business strategist who teaches marketing to creatives. She's here to help you revolutionize your marketing game by bringing it into the 21st Century. Through her in-depth look at the most important ten tips, your marketing strategies are laid out for you step-by-step to help you truly increase your business in 2020.

Learning Objectives:

- Learn How to set up recurring marketing for long term success
- Feel confident in crafting a marketing plan that goes beyond a simple Instagram post
- Learn how to master your marketing plan by creating material people want to see and then learning how to actually get eyes on your website
- Learn the one mistake you're making with your website and how to fix it immediately
- Understand the power of getting your images seen on more than just Instagram

Instructors

Friday March 6, 2020 5:00pm - 6:30pm EST
MERCER SALON H

5:00pm EST

Photographing Kids and Families: A Lifestyle Approach
Limited Capacity seats available

Lifestyle photography is a powerful approach to get compelling family images filled with natural expressions and heartwarming, true-to-life interactions. Running a lifestyle family session isn't always as simple as asking your subjects to "simply be natural.” So how do you make it work? How can you capture authentic moments if you are, at the same time, actively trying to make these moments happen? 
Lisa Tichané will teach you how to solve this paradox, while giving you the simple but powerful and actionable tools to run a stress-free, joy-filled lifestyle photography session!

This program is geared towards kids and family photographers eager to streamline their client sessions, or portfolio-building photographers willing to start their family photography adventure on the right foot. No experience of lifestyle photography is required.

Learning Objectives:

- Understand the principles, philosophy and ethics behind the lifestyle photography approach
- Learn how lifestyle photography differs from documentary photography and classic portraiture
- Learn how to successfully lead a lifestyle family photography session, understanding what to do (and avoid) before and during the session
- Learn how to find your specific style in order to create unique and compelling images that will make them stand out from the crowd


Instructors

Friday March 6, 2020 5:00pm - 6:30pm EST
ELLINGTON SALON E
 
Saturday, March 7
 

10:30am EST

Become A Brand Boss: Defining Your Personal Brand
Limited Capacity seats available

Have you struggled with defining your personal brand? How do you present it to the world? In this program, Mecca shares how she has developed a deliberate, personal brand, as well as how she approaches a typical client branding session. Learn what that process looks like, and which touchpoints ensure everything is cohesive. You'll discover what to look for in your own imagery, how color theory and aesthetics play a role, and strategies to present the story you want to tell your clients more effectively. It's time to define your story and become your own brand boss!

Learning Objectives:

- Learn how potential clients can find you online and on social media
- Learn how to design collection and package options that fit your target clients
- Learn how to handle clients consultations and prepare them for their shoot
- Learn how to have a successful branding shoot from start to finish
- Learn the must-have poses that every client needs for their brand shoot

Instructors
avatar for Mecca Gamble

Mecca Gamble

Owner, Mecca Gamble Photography


Saturday March 7, 2020 10:30am - 12:00pm EST
MERCER SALON G

10:30am EST

Pinning For Business: Making Pinterest Work For You
Limited Capacity filling up

Are you ready to use Pinterest to attract the RIGHT people, drive traffic to your site and convert those visitors into paying customers? Do you want to drive sales for YOUR business, all while automating the process?

In this course Jana Williams will teach you how to explode your Pinterest growth with keywords and optimize your Pinterest profile and boards for success. She will help you learn how to quickly increase your followers so that you can build a passionate following on Pinterest. During this class you will discover exactly what to pin to sell more products and services online and how to create stunning visual content that sells. If that wasn't enough, Jana will teach you how to master Pinterest ads, understand how many pins you should pin per day/week/month, how to leverage the Pinterest audience and do it all in less time than you are probably spending on social media already!

Learning Objectives:

- Learn how to use Pinterest to market your business
- Learn marketing strategies on Pinterest/ Content Calendar
- Learn how to spend less than ONE hour a week on our strategy

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
1075 BOARDROOM

10:30am EST

The Perfect Pitch: The Importance of Publication + Guide to Getting Published
Limited Capacity seats available

Join Sarah Kay Love as she dives into why publishing your work on different media platforms and social media outlets can help grow your business, establish your brand and attract your ideal client! Learn how getting published can heighten exposure, increase credibility and promote SEO. Sarah will give you the tools needed to create a unique editorial on your own. She will discuss what makes a real wedding “publication-worthy” by covering how to properly curate and cull a cohesive story-line, the necessity of a step-by-step guide to creating the ultimate shot list, detail elements, and graphic design features editors are looking for when accepting submissions. This advice will help industry leaders prepare and capture images for submissions and stand out among competition. You will leave with actionable tools to curate your social media feed to attract editor's attention and get published too!

Learning Objectives: 

- Learn what specific publications are seeking and how to attract an editor
- Find out how to curate your work for publications and how to find what publication is best for your work
- Understanding your brand and matching it to the same brand as a publication
- Learn why couples and wedding industry professionals want to see your work published and how this can help your brand and your business

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
CANDLER

10:30am EST

The Price is Right: Personalized Pricing Critique
Limited Capacity seats available

No matter your talent or skill level, the attention you give to your pricing structure can quite literally make or break your business. Join D’Ann Boal, of Smitten & Swoon Photography, in a small group setting, where she will analyze your current business pricing structure, and provide personalized feedback including potential holes, mistakes or inappropriately priced items. D’Ann will share the pricing structure of her 6-figure photography business, and attendees will receive a guide of D’Ann’s top 10 pricing tips. You will have the opportunity to email D’Ann your pricing ahead of time so she can review prior to the class, then attendees will bring your own printed price sheets to class for feedback and discussion. With the confidence that your prices are right, you will walk away ready to be more profitable.

Learning Objectives:

- Learn the best pricing structure for your business
- Learn the “Why” of profitable pricing
- Learn D’Ann’s most profitable products
- Learn how to best communicate pricing with your clients

Instructors
avatar for D'Ann Boal

D'Ann Boal

Photographer, Smitten & Swoon Photography


Saturday March 7, 2020 10:30am - 12:00pm EST
BOARDROOM

10:30am EST

The Side Hustle: Monetizing Your Passion
Limited Capacity seats available

Add a side hustle to your photography business and put that dusty archive of images to work for you. Professional product, food and stock photographer Suzanne Clements will give you the inside scoop on what it takes to build a portfolio that sells, as well as solid advice and tips about breaking into and building your stock photography business with purpose and passion.

Learning Objectives:

- Learn about agencies, how the market works, and what you need to be mindful of when submitting your work
- Learn the key concepts behind developing a successful portfolio
- Learn the legal bits and pieces every photographer should know before licensing their work
- Learn tips to monetize your personal style and passion without losing your soul

Instructors
avatar for suzanne clements

suzanne clements

Owner, Suzanne Clements Photography
Some like to take the easy road, others prefer the path less travelled. I am a fan of the latter - I thrive on challenge, detail, and problem solving. It’s that passion that makes me crave the right shot, right set, and most mouth-watering styling. Food photography is not a simple... Read More →


Saturday March 7, 2020 10:30am - 12:00pm EST
MERCER SALON H

2:30pm EST

Capturing Bold & Beautiful Connections
Limited Capacity full

This class will teach you how to beautifully and boldly capture connection within a family. You will learn how to refine your shooting approach to transform your work into emotive and authentic art that truly captures the depth and feeling of each moment. Transform everyday locations into stunning backdrops for capturing human connection using a variety of photographic devices including light, contrast, and movement. Learn how to bring out the emotion within the moment through visualization, exposure choices and gentle facilitation. Understand how you can successfully maximize what you capture in-camera, truly making the most of the moment before you. Learn how to boldly and beautifully capture the love and connection your subjects' share.

Jen uses a 35mm for her work but recommends bringing anything 85mm and below.

Learning Objectives:

- Learn how to maximize locations to enhance the moment
- Learn how to work your camera to ensure it is set up to artistically capture the moment before them in a beautiful and bold fashion
- Learn how to facilitate your subjects to capture emotive connection

Instructors
avatar for Jen Bilodeau

Jen Bilodeau

owner, Jen Bilodeau Photography
Jen is an awarded Massachusetts-based, family, wedding and commercial photographer. Through her artistic use of light and shadow, and her commitment to capturing authentic moments, Jen creates beautifully timeless and powerful imagery. Jen is also a CPA and enjoys coaching fellow... Read More →


2:30pm EST

Concept to Execution: How to Consistently Produce & Post Work You Love
Limited Capacity seats available

Our lives are becoming increasingly busy and we find ourselves connected 24/7. Whether you are traveling or capturing your everyday life, utilizing tools that get the job done more efficiently, inspire creativity and keep you organized are critical. Kara Mercer travels the world shooting for brands, and what has helped her grow as a photographer, is the ability to create on the go. Join Kara and her classroom program and learn how to create these timeless images no matter where you are. From inspiration and concept to ways to push content out faster and hone your social channels, Kara is sure to leave you not only feeling inspired, but ready to activate her tools right here at Click Away.

Learning Objectives:

- Learn how to create timeless images on the go with your tripod and without the help of an insta hubby
- Learn how to form shoot concepts
- Discover how to re-invent yourself; the way you see the world through your lens
- Learn ways to push content out faster
- Learn to hone your social channels

Instructors

Saturday March 7, 2020 2:30pm - 4:00pm EST
CANDLER

2:30pm EST

Own The Inbox: The Email Marketing Course Every Photographer Needs To Take
Limited Capacity seats available

The saying “social media is rented land” is becoming increasingly popular. This phrase is centred around the question, “if Instagram or Facebook disappeared tomorrow, how would you contact your potential clients?” Creating and growing your email list is the singular best way to remain in contact with your clients; current, past or potential. Email marketing is an effective way to sell your services, build up brand trust and be the first person a potential thinks of when they are looking for a photographer. Setting up an effective email marketing strategy is the first thing Noella sets up with every photographer she works with and the benefits have been too great to count. Join her in this class where she will teach you how to own the inbox.

Learning Objectives: 

- Learn exactly what email marketing is and how it can benefit you
- Learn how to build your email list with basic strategy including where to put opt-in’s and how to use freebies and lead magnets
- Learn how to create a freebie and lead magnets that potential clients actually want and come prepared to brainstorm different ideas for your freebie
- Learn how to nurture your email list by setting up an automations and funnels that sells your services
- Learn what kinds of content to send out to your list from specials, openings in your schedule, blog posts, slide shows and more

Instructors

Saturday March 7, 2020 2:30pm - 4:00pm EST
MERCER SALON H

2:30pm EST

The Abundant Business Blueprint: How to Differentiate and Grow Your Business
Limited Capacity seats available

This is not your average "how to" business class. Ben will dive deep into the business model that no one ever talks about and address the self-limiting beliefs that accompany it head-on. It is not enough to simply have great work, that is expected. Ben wants to teach you something entirely new that will result in immediate results for your photography business.  Join him as he guides you in a step by step plan that will revolutionize your values and equip you with the processes needed to attract new leads to your brand, turn those leads into high paying clients, and completely mesmerized them with results that they can’t help but tell all of their friends about. Distinguish yourself from other photographers and skyrocket your profits!  

Learning Objectives:

- Learn how to rapidly raise your prices (without losing business) 
- Develop tools for the client communication structure
- Learn the #1 factor that will determine how much you charge
- Learn why most photographers struggle with bookings (and how not to be one of them)
- Learn how to close the high-end sale



Instructors
avatar for Ben Hartley

Ben Hartley

Sponsored by Millers Professional Imaging
Sponsored by Millers Professional ImagingBen Hartley will help you get out of your own way and design the life you want to live. (without wasting years of your life trying) Ben is the founder of Style & Story based in Columbus, OH and named one of the top 10 wedding photographers in the Country in 2017. Ben is the host of... Read More →


Saturday March 7, 2020 2:30pm - 4:00pm EST
ELLINGTON SALON A/B

5:00pm EST

Likes, Followers and Conversion: Social Media Strategy For Your Business
Limited Capacity seats available

Are you tired of spinning your wheels on social media? In this course, Jana Williams teaches how to use the different platforms to connect with your ideal clients, and covert followers to customers. Jana covers Instagram, Facebook, and Pinterest as the main platforms. You will learn how to identify and speak to your ideal client, how to convert followers into paying customers, how to create a social media content calendar, and which paid ads really work on social media.

Learning Objectives:

- Learn how to identify and speak to ideal clients
- Learn how to create a strategy to convert followers into paying clients
- Learn, once and for all, a daily workflow with each social media platform

Instructors

Saturday March 7, 2020 5:00pm - 6:30pm EST
ELLINGTON SALON E
 
Sunday, March 8
 

10:30am EDT

Focus Your Feed: Create a Cohesive Grid That Speaks to Your Dream Client
Limited Capacity seats available

Are you struggling to make Instagram work for you as the powerful marketing tool it is? Do you spend an endless amount of time looking at other photographer’s Instagram feeds to see if you can figure out what their strategy is? We’ve all been there-- wondering how to use Instagram to its fullest potential to showcase our work, grow a following, and book more of your dream clients. Join Noella as she discusses the key points photographers struggle with, and provide solutions so Instagram becomes a marketing tool and creative outlet that you enjoy using.

You’ll need your smartphone with your Instagram account.

Learning Objectives:

- Learn how to clearly identify your ideal client for directing all of your marketing efforts
- Learn how to take your brand from colors and a logo to a flawless feed and engaging captions directed to your ideal client
- Learn how to schedule a months worth of content in less than an hour
- Learn how to build an Instagram Strategy based on your unique offerings, including how to use hashtags and effectively track Insights
- Learn how to simply and effectively curate your Instagram grid so it looks cohesive, beautiful and on brand

Instructors

Sunday March 8, 2020 10:30am - 12:00pm EDT
CANDLER

10:30am EDT

Launching A Successful, Satisfying & Sustainable Photography Business
Limited Capacity seats available

Take the guesswork out of launching your photography business with a step-by-step approach covering legalities, contracts, workflow, marketing, value proposition, taxes, and more. In this class, Jen will also dive into pricing and her 10 critical components for business success. Learn how you can set yourself apart in a crowded industry, set the stage for long-term success, and turn your love of photography into your dream job.

Learning Objectives:

- Learn the necessary steps to successfully launch a photography business
- Learn the 10 critical components for photography business success
- Learn pricing basics to ensure you price and position your work for long-term success

Instructors
avatar for Jen Bilodeau

Jen Bilodeau

owner, Jen Bilodeau Photography
Jen is an awarded Massachusetts-based, family, wedding and commercial photographer. Through her artistic use of light and shadow, and her commitment to capturing authentic moments, Jen creates beautifully timeless and powerful imagery. Jen is also a CPA and enjoys coaching fellow... Read More →


Sunday March 8, 2020 10:30am - 12:00pm EDT
ELLINGTON SALON E

10:30am EDT

Likes, Followers and Conversion: Social Media Strategy For Your Business
Limited Capacity filling up

Are you tired of spinning your wheels on social media? In this course Jana Williams teaches how to use the different platforms to connect with your ideal clients and covert followers to customers. Jana covers Instagram, Facebook, and Pinterest, as the main platforms. In this course students learn how to identify and speak to their ideal client how to convert followers into paying customers, how to create a social media content calendar, and what paid ads really work on social media.

Learning Objectives:

- Learn how to identify and speak to ideal client
- Learn strategy to convert followers into paying clients
- Learn once and for all have a daily workflow with each social media platform

Instructors

Sunday March 8, 2020 10:30am - 12:00pm EDT
BOARDROOM

10:30am EDT

The Price is Right: Personalized Pricing Critique
Limited Capacity seats available

Running a profitable photography business requires love, care and attention to detail. No matter your talent or skill level, the attention you give to your pricing structure can quite literally make or break the success of your business. Join D’Ann Boal of Smitten & Swoon Photography in a small group setting, where she will analyze your pricing. D’Ann will share the pricing structure of her 6-figure photography business and help you polish yours. You will have the opportunity to email D’Ann your pricing ahead of time so she can provide you with personalized feedback during your time together. With the opportunity to bring your own printed price sheets into class, D’Ann will take time to point out any holes, mistakes or items priced inappropriately. With the confidence that your prices are right, you will walk away ready to be more profitable.

Learning Objectives:

- Scrutinize your pricing structure
- Understand the “Why” of profitable pricing
- Have your pricing critiqued
- Learn D’Ann’s most profitable products
- Learn how to communicate pricing with their clients
- Receive individualized feedback on their pricing structure
- Receive a guide of D’Ann’s Top 10 Pricing Tips

Instructors
avatar for D'Ann Boal

D'Ann Boal

Photographer, Smitten & Swoon Photography


Sunday March 8, 2020 10:30am - 12:00pm EDT
1075 BOARDROOM

2:00pm EDT

Book Your Dream Brand
Limited Capacity filling up

Turn your dreams into reality and book the brand clients you have been following for years! Join Sarah Kay Love as she shares her insight on the "how to" guide for booking and working with brand clients. Learn how the workflow and process differ from traditional independent clients, and how to tell the brand story. From how to concept and produce a shoot, to how to understand and perfect a shot list for a client, you will learn why each of these steps are important, and how the process correlates to the final outcome. Sarah will also talk about the post shoot actions necessary to properly market the content on all social and digital platforms, along with content strategy and how to execute properly. Lastly, learn how to take this experience to book your next big brand clients.

Learning Objectives:

- Understanding and concepting the ultimate shotlist
- Learn how to create a design deck
- Learn how to use images for your branding and marketing materials after the project is complete

Instructors

Sunday March 8, 2020 2:00pm - 3:30pm EDT
BOARDROOM

2:00pm EDT

Capturing Bold & Beautiful Connections
Limited Capacity full

This class will teach you how to beautifully and boldly capture connection within a family. You will learn how to refine your shooting approach to transform your work into emotive and authentic art that truly captures the depth and feeling of each moment. Transform everyday locations into stunning backdrops for capturing human connection using a variety of photographic devices including light, contrast, and movement. Learn how to bring out the emotion within the moment through visualization, exposure choices and gentle facilitation. Understand how you can successfully maximize what you capture in-camera, truly making the most of the moment before you. Learn how to boldly and beautifully capture the love and connection your subjects' share.

Jen uses a 35mm for her work but recommends bringing anything 85mm and below.

Learning Objectives:

- Learn how to maximize locations to enhance the moment
- Learn how to work your camera to ensure it is set up to artistically capture the moment before them in a beautiful and bold fashion
- Learn how to facilitate your subjects to capture emotive connection

Instructors
avatar for Jen Bilodeau

Jen Bilodeau

owner, Jen Bilodeau Photography
Jen is an awarded Massachusetts-based, family, wedding and commercial photographer. Through her artistic use of light and shadow, and her commitment to capturing authentic moments, Jen creates beautifully timeless and powerful imagery. Jen is also a CPA and enjoys coaching fellow... Read More →


2:00pm EDT

Keepsakes from the Ordinary: Day In The Life Photography
Limited Capacity seats available

Day in the life sessions are a legacy that share honesty and everyday beauty. In this class, Ashley will talk about composition, decisive moments, storytelling, lighting, and how she then creates a cohesive and beautiful story of a families’ 'everyday'. Additionally,  Ashley will share with you how she prepares herself and her clients for the day with her, and all the practical aspects of shooting these sessions. You will also learn about Ashley’s successful marketing strategy.

Learning Objectives:

- How to create a market and value for day in the life sessions in your area
- Learn ways to shoot at home to help build your documentary and storytelling skills
- Learn the type gear and practical tips to make for a successful session
- Gain a better understanding of documentary photography

Instructors
avatar for Ashley Marston

Ashley Marston

Photographer, Ashley Marston Photography


Sunday March 8, 2020 2:00pm - 3:30pm EDT
CANDLER