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Brands [clear filter]
Friday, March 6
 

2:30pm EST

Book Your Dream Brand
Limited Capacity full

Turn your dreams into reality and book the brand clients you have been following for years! Join Sarah Kay Love as she shares her insight on the "how to" guide for booking and working with brand clients. Learn how the workflow and process differ from traditional independent clients, and how to tell the brand story. From how to concept and produce a shoot, to how to understand and perfect a shot list for a client, you will learn why each of these steps are important, and how the process correlates to the final outcome. Sarah will also talk about the post-shoot actions necessary to properly market the content on all social and digital platforms, along with content strategy and how to execute properly. Lastly, learn how to take this experience to book your next big brand clients.

Learning Objectives:

- Understanding and concepting the ultimate shotlist
- Learn how to create a design deck
- Learn how to use images for your branding and marketing materials after the project is complete

Instructors

Friday March 6, 2020 2:30pm - 4:00pm EST
BOARDROOM

5:00pm EST

Marketing Mastery: Strategies to Up Your Game in 2020
Limited Capacity seats available

Too many photographers rely on simple social media like Instagram without building a truly sustainable marketing strategy. Marketing ninja, D'Arcy Benincosa, is a business strategist who teaches marketing to creatives. She's here to help you revolutionize your marketing game by bringing it into the 21st Century. Through her in-depth look at the most important ten tips, your marketing strategies are laid out for you step-by-step to help you truly increase your business in 2020.

Learning Objectives:

- Learn How to set up recurring marketing for long term success
- Feel confident in crafting a marketing plan that goes beyond a simple Instagram post
- Learn how to master your marketing plan by creating material people want to see and then learning how to actually get eyes on your website
- Learn the one mistake you're making with your website and how to fix it immediately
- Understand the power of getting your images seen on more than just Instagram

Instructors

Friday March 6, 2020 5:00pm - 6:30pm EST
MERCER SALON H
 
Saturday, March 7
 

10:30am EST

Become A Brand Boss: Defining Your Personal Brand
Limited Capacity seats available

Have you struggled with defining your personal brand? How do you present it to the world? In this program, Mecca shares how she has developed a deliberate, personal brand, as well as how she approaches a typical client branding session. Learn what that process looks like, and which touchpoints ensure everything is cohesive. You'll discover what to look for in your own imagery, how color theory and aesthetics play a role, and strategies to present the story you want to tell your clients more effectively. It's time to define your story and become your own brand boss!

Learning Objectives:

- Learn how potential clients can find you online and on social media
- Learn how to design collection and package options that fit your target clients
- Learn how to handle clients consultations and prepare them for their shoot
- Learn how to have a successful branding shoot from start to finish
- Learn the must-have poses that every client needs for their brand shoot

Instructors
avatar for Mecca Gamble

Mecca Gamble

Owner, Mecca Gamble Photography


Saturday March 7, 2020 10:30am - 12:00pm EST
MERCER SALON G

10:30am EST

Pinning For Business: Making Pinterest Work For You
Limited Capacity filling up

Are you ready to use Pinterest to attract the RIGHT people, drive traffic to your site and convert those visitors into paying customers? Do you want to drive sales for YOUR business, all while automating the process?

In this course Jana Williams will teach you how to explode your Pinterest growth with keywords and optimize your Pinterest profile and boards for success. She will help you learn how to quickly increase your followers so that you can build a passionate following on Pinterest. During this class you will discover exactly what to pin to sell more products and services online and how to create stunning visual content that sells. If that wasn't enough, Jana will teach you how to master Pinterest ads, understand how many pins you should pin per day/week/month, how to leverage the Pinterest audience and do it all in less time than you are probably spending on social media already!

Learning Objectives:

- Learn how to use Pinterest to market your business
- Learn marketing strategies on Pinterest/ Content Calendar
- Learn how to spend less than ONE hour a week on our strategy

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
1075 BOARDROOM

10:30am EST

The Perfect Pitch: The Importance of Publication + Guide to Getting Published
Limited Capacity seats available

Join Sarah Kay Love as she dives into why publishing your work on different media platforms and social media outlets can help grow your business, establish your brand and attract your ideal client! Learn how getting published can heighten exposure, increase credibility and promote SEO. Sarah will give you the tools needed to create a unique editorial on your own. She will discuss what makes a real wedding “publication-worthy” by covering how to properly curate and cull a cohesive story-line, the necessity of a step-by-step guide to creating the ultimate shot list, detail elements, and graphic design features editors are looking for when accepting submissions. This advice will help industry leaders prepare and capture images for submissions and stand out among competition. You will leave with actionable tools to curate your social media feed to attract editor's attention and get published too!

Learning Objectives: 

- Learn what specific publications are seeking and how to attract an editor
- Find out how to curate your work for publications and how to find what publication is best for your work
- Understanding your brand and matching it to the same brand as a publication
- Learn why couples and wedding industry professionals want to see your work published and how this can help your brand and your business

Instructors

Saturday March 7, 2020 10:30am - 12:00pm EST
CANDLER
 
Sunday, March 8
 

10:30am EDT

Likes, Followers and Conversion: Social Media Strategy For Your Business
Limited Capacity filling up

Are you tired of spinning your wheels on social media? In this course Jana Williams teaches how to use the different platforms to connect with your ideal clients and covert followers to customers. Jana covers Instagram, Facebook, and Pinterest, as the main platforms. In this course students learn how to identify and speak to their ideal client how to convert followers into paying customers, how to create a social media content calendar, and what paid ads really work on social media.

Learning Objectives:

- Learn how to identify and speak to ideal client
- Learn strategy to convert followers into paying clients
- Learn once and for all have a daily workflow with each social media platform

Instructors

Sunday March 8, 2020 10:30am - 12:00pm EDT
BOARDROOM

2:00pm EDT

Book Your Dream Brand
Limited Capacity filling up

Turn your dreams into reality and book the brand clients you have been following for years! Join Sarah Kay Love as she shares her insight on the "how to" guide for booking and working with brand clients. Learn how the workflow and process differ from traditional independent clients, and how to tell the brand story. From how to concept and produce a shoot, to how to understand and perfect a shot list for a client, you will learn why each of these steps are important, and how the process correlates to the final outcome. Sarah will also talk about the post shoot actions necessary to properly market the content on all social and digital platforms, along with content strategy and how to execute properly. Lastly, learn how to take this experience to book your next big brand clients.

Learning Objectives:

- Understanding and concepting the ultimate shotlist
- Learn how to create a design deck
- Learn how to use images for your branding and marketing materials after the project is complete

Instructors

Sunday March 8, 2020 2:00pm - 3:30pm EDT
BOARDROOM