Too many photographers rely on simple social media like Instagram without building a truly sustainable marketing strategy. Marketing ninja, D'Arcy Benincosa, is a business strategist who teaches marketing to creatives. She's here to help you revolutionize your marketing game by bringing it into the 21st Century. Through her in-depth look at the most important ten tips, your marketing strategies are laid out for you step-by-step to help you truly increase your business in 2020.
Learning Objectives:
- Learn How to set up recurring marketing for long term success - Feel confident in crafting a marketing plan that goes beyond a simple Instagram post - Learn how to master your marketing plan by creating material people want to see and then learning how to actually get eyes on your website - Learn the one mistake you're making with your website and how to fix it immediately - Understand the power of getting your images seen on more than just Instagram
Are you ready to use Pinterest to attract the RIGHT people, drive traffic to your site and convert those visitors into paying customers? Do you want to drive sales for YOUR business, all while automating the process?
In this course Jana Williams will teach you how to explode your Pinterest growth with keywords and optimize your Pinterest profile and boards for success. She will help you learn how to quickly increase your followers so that you can build a passionate following on Pinterest. During this class you will discover exactly what to pin to sell more products and services online and how to create stunning visual content that sells. If that wasn't enough, Jana will teach you how to master Pinterest ads, understand how many pins you should pin per day/week/month, how to leverage the Pinterest audience and do it all in less time than you are probably spending on social media already!
Learning Objectives:
- Learn how to use Pinterest to market your business - Learn marketing strategies on Pinterest/ Content Calendar - Learn how to spend less than ONE hour a week on our strategy
Our lives are becoming increasingly busy and we find ourselves connected 24/7. Whether you are traveling or capturing your everyday life, utilizing tools that get the job done more efficiently, inspire creativity and keep you organized are critical. Kara Mercer travels the world shooting for brands, and what has helped her grow as a photographer, is the ability to create on the go. Join Kara and her classroom program and learn how to create these timeless images no matter where you are. From inspiration and concept to ways to push content out faster and hone your social channels, Kara is sure to leave you not only feeling inspired, but ready to activate her tools right here at Click Away.
Learning Objectives:
- Learn how to create timeless images on the go with your tripod and without the help of an insta hubby - Learn how to form shoot concepts - Discover how to re-invent yourself; the way you see the world through your lens - Learn ways to push content out faster - Learn to hone your social channels
The saying “social media is rented land” is becoming increasingly popular. This phrase is centred around the question, “if Instagram or Facebook disappeared tomorrow, how would you contact your potential clients?” Creating and growing your email list is the singular best way to remain in contact with your clients; current, past or potential. Email marketing is an effective way to sell your services, build up brand trust and be the first person a potential thinks of when they are looking for a photographer. Setting up an effective email marketing strategy is the first thing Noella sets up with every photographer she works with and the benefits have been too great to count. Join her in this class where she will teach you how to own the inbox.
Learning Objectives:
- Learn exactly what email marketing is and how it can benefit you - Learn how to build your email list with basic strategy including where to put opt-in’s and how to use freebies and lead magnets - Learn how to create a freebie and lead magnets that potential clients actually want and come prepared to brainstorm different ideas for your freebie - Learn how to nurture your email list by setting up an automations and funnels that sells your services - Learn what kinds of content to send out to your list from specials, openings in your schedule, blog posts, slide shows and more
Are you tired of spinning your wheels on social media? In this course, Jana Williams teaches how to use the different platforms to connect with your ideal clients, and covert followers to customers. Jana covers Instagram, Facebook, and Pinterest as the main platforms. You will learn how to identify and speak to your ideal client, how to convert followers into paying customers, how to create a social media content calendar, and which paid ads really work on social media.
Learning Objectives:
- Learn how to identify and speak to ideal clients - Learn how to create a strategy to convert followers into paying clients - Learn, once and for all, a daily workflow with each social media platform
Are you tired of spinning your wheels on social media? In this course Jana Williams teaches how to use the different platforms to connect with your ideal clients and covert followers to customers. Jana covers Instagram, Facebook, and Pinterest, as the main platforms. In this course students learn how to identify and speak to their ideal client how to convert followers into paying customers, how to create a social media content calendar, and what paid ads really work on social media.
Learning Objectives:
- Learn how to identify and speak to ideal client - Learn strategy to convert followers into paying clients - Learn once and for all have a daily workflow with each social media platform