The saying “social media is rented land” is becoming increasingly popular. This phrase is centred around the question, “if Instagram or Facebook disappeared tomorrow, how would you contact your potential clients?” Creating and growing your email list is the singular best way to remain in contact with your clients; current, past or potential. Email marketing is an effective way to sell your services, build up brand trust and be the first person a potential thinks of when they are looking for a photographer. Setting up an effective email marketing strategy is the first thing Noella sets up with every photographer she works with and the benefits have been too great to count. Join her in this class where she will teach you how to own the inbox.
Learning Objectives:
- Learn exactly what email marketing is and how it can benefit you - Learn how to build your email list with basic strategy including where to put opt-in’s and how to use freebies and lead magnets - Learn how to create a freebie and lead magnets that potential clients actually want and come prepared to brainstorm different ideas for your freebie - Learn how to nurture your email list by setting up an automations and funnels that sells your services - Learn what kinds of content to send out to your list from specials, openings in your schedule, blog posts, slide shows and more
